A blog is wonderfully flexible and can be “tweaked,” adjusted and managed in different ways to accomplish different objectives.  There is a way you can greatly expand the number of products you promote without changing or competing with the central purpose of your web site (your blog.) I am referring to more products, in addition to those you may have on a separate page.

Keep in mind that “more” is not necessarily “better,” and fewer, well selected products may accomplish your goals just as satisfactorily as if you offered many products.  Some bloggers, however, may prefer to offer a number of products, because they believe that a wider the range of products will result in more sales.  If you are not sure which strategy is the right one for you, you will need to experiment. Irrespective of whichever approach you use, you can offer a product review from time to time, as a post about a product or products that you are spotlighting.  If you have a separate page of products, you can review one or more products from this page, or you can introduce a new product not mentioned anywhere else on your site.

The products you will review are products which you believe in, (based on your research) and which you think will appeal to your visitors;  including other bloggers and non-bloggers alike.  Everyone who visits your site is a potential buyer.  Even bloggers, who may simply be searching for interesting products to sell,  and may want to read about the products you are promoting to decide if they want to promote them too, may decide to buy something to evaluate it for themselves.  There is no better way to write authoritatively about something then by experiencing it first hand.  A product review is especially useful to other bloggers who may not have been aware of the product(s) you are promoting.

So, how do you review a product?  A review can be simply a discussion, either formal or casual, depending on your writing style, of what the product is, who it is for, what are its benefits and any other information or comments about cost, ease of use, how and where to purchase it and so on.  Think about whatever you would want to know before you purchased this product and that is what you should discuss.  That is really all there is to it.  You can review 5 or 6 products at a time or just one, giving that product a thorough and favorable review. 

You can provide a banner in your post or a link to the product landing page ( which will promote the product more aggressively) and readers can click on this banner or link and be brought to a place where they can buy the product.  Be sure that, in the case of an Affiliate Network source for this product, that your I.D. code is embedded in the link or associated with the banner so that if a reader actually clicks through and purchases the product you are promoting, you get credit for that sale and you get paid.    

You are promoting only products that you believe are high quality products ( not just high profit products.)  Since you hope to make a sale, you want products which will result in customer satisfaction.  If you want, as a public service, you can, from time to time, also do a review of products you would never recommend that people purchase.  This will not result in any commercial activity for you directly, but it will make your site more valuable as a source of useful and trusted information.  Visitors will return to such a site and may eventually purchase something as well. 

My opinion is that a blogger should not over do it with product review posts.  I believe review posts are best used as one would use seasoning to enhance a meal.  You can space these posts out with other kinds of posts in between for variety.  I mention this because there are some blogs which consist almost entirely of a discussion of products.  How you use the product review depends on the purpose of your blog.  However you use it, the product review is a useful service to your readers and provides some interesting material for posts, as well. 

So, start your search for the best products available and tell the world about them . The sooner you use this approach to monetizing your blog, the sooner you will make money with your blog.

Good Luck and Good Success,

–Wil